New Word-of-Mouth Advertising System

Introducing a Totally New Word-of-Mouth Advertising System that will…

“Create a FLOOD of new business from referred clients by automatically getting your past customers, your acquaintances and EVEN YOUR COMPETITORS to bend over backwards to send the best prospects to you.” 

Sounds impossible, doesn’t it? Read on . . .

3D book coversFrom the Desk of Nate Scott:
Author of “Life Is Rich: How To Create Lasting Wealth”

Dear Friend:
Ask any business owner where they get the most customers, and they’ll tell you that word-of-mouth advertising is the very best source for new business.  Referred customers don’t have to be sold, because they come in “ready to buy.”

It works for you, too.

When someone refers you to their friends or acquaintances, you bask in the glow of the referrer’s good reputation.  You begin the new relationship based on trust.

According to the highly respected consulting firm McKinsey & Co., word of mouth marketing (shared opinions about a product, brand or service) generates 2 times more sales than paid advertising and leads to 37% higher retention rate.


Ah, but there’s the bad news . . .

Word of mouth marketing can be maddening.

The problem is that word of mouth advertising is impossible to control.

Or is it?

Extensive research in the Yellow Pages industry that was intended to prove the value of directory advertising accidentally uncovered the secret to generating huge amounts of referral business.

The research proved that the companies that get the most referred customers regularly make a “personal connection” after the initial contact.

Pay attention, this is so important that I’m going to repeat it.

The companies that get the most referred customers
regularly make a
“personal connection”
after the initial contact.

It’s not the companies that do the best work, have the lowest prices or even (gasp) the companies that advertise the most.

To get referral business, you have to establish a regular “personal connection” after the initial contact.

Most industries know that the typical sale only occurs after 5, 8 or 10 contacts before a prospect becomes a customer.

But who has time, energy or money enough to contact so many people repeatedly every month?

I’m about to make your day, because this new system makes it easier than you think.

The amazing marketing machine created by a high school dropout.

The amazing marketing machine created by a high school dropout.

Meet Joe Girard

As a child, Joe was physically and emotionally abused by his Sicilian father Joe Girard Shoe Shinewho regularly beat him and threw him out of the house. To earn money for food and shelter, Joe shined shoes in the dingy bars and seedy lounges of Detroit’s toughest neighborhoods. He regularly slept in boxcars and skid row flophouses costing 25 cents per night.

As a young adult, Joe failed at everything he tried. He went bankrupt in construction, lost job after job and was discharged from the army after only a few months with a painful back injury.

Desperate to feed his starving family, Joe begged the sales manager of a Chevrolet dealership to hire him as a salesman. Reluctantly, the sales manager hired Joe with the condition that he had to generate his own leads.

With nowhere to go but up, Joe sold a car on his first day and went on to sell 18 cars in his second month.

Then, the impossible occurred.

The sales manager then FIRED Joe for being too aggressive and upsetting the other (average) salespeople. (This must go down as one of the worst management blunders of all time!)

Still broke but brimming with confidence, Joe took his selling skills to Merollis Chevrolet in Eastpointe, Michigan, where he PERSONALLY SOLD MORE CARS THAN MOST ENTIRE DEALERSHIPS because he developed an automatic system for generating a huge referral business.

Joe sold more cars to individual buyers than anyone in the history of automobile sales.  The joe girard carGuinness Book of World Records listed Joe Girard as the undisputed “World’s Greatest Retail Salesman” for 12 consecutive years.

People actually used to wait in line so that Joe could sell them cars. There would always be a queue for Joe in front of the dealership on every Saturday morning.

Honestly, can you imagine waiting in line for a car salesman? Thousands of buyers did exactly that.

Joe Girard didn’t even discount the price. He actually netted MORE PROFIT per car than any other salesman in the dealership.

Joe Girard sold an average of 6 cars EVERY SINGLE DAY for 15 years!

What was his secret?

Joe built and maintained relationships using personalized greeting cards.

He sent 13 cards to all his prospects and clients every year. He sent one card every month and one for Christmas.

birthday cardsIn these cards, he wasn’t pressuring them to buy cars. He was sending a friendly reminder to let people know that he was thinking about them.

Each card planted the seeds for several future sales and referrals.

“It was a HUGE amount of work.”

Joe needed two full-time secretaries to select, address, write personal notes, stamp and mail the cards.

Assuming that each secretary would cost you at least $25,000 plus benefits, doing today what Joe did would take an annual commitment of $50,000 PLUS the costs of cards and postage!

Personally, I’ve never met any sales person who would make that kind of commitment to building a referral business. And I’m embarrassed to say that I never made that commitment myself. I tried to send cards in my “free time” and you can pretty much guess how long I stuck with it.

And that’s why most companies and most individuals fail to generate big time word of mouth marketing. They don’t have an easy-to-use system to automate the process.
What I’m about to show you can spell the difference between you being average, and you being a world champion. But only if you take action.

The Remarkable New Service That Makes Sending Beautiful Personalized Greeting Cards and Gifts As Easy as Sending an Email! 

What if there was a company changing the entire greeting card industry and providing a  way to save money and time sending cards, would you want to know about it? Using state-of-the-art digital printing technology, they produce and mail beautiful, personalized greeting cards in the time it takes you to jot an email.

These high gloss, brilliantly colored cards are comparable to cards you would expect to find in a Hallmark or American Greetings card store.

This system is so remarkable, that it can even turn your typed message into a personal note in your own handwriting!

I’m serious. You type the message you want in the card the same way you type an email.

12814290_10208870929880557_3644745004599083234_nMy 12-year-old daughter, Nadia, studied the card, and swore that I had written the card by hand using my favorite Mont Blanc pen. It’s THAT good.

This relationship marketing system allows you to select from an assortment of fonts including your own handwriting. (Note: you set up your handwriting font and signatures by filling out a simple form.)

You preview how your card will look to the recipient, and press “send.”


Instantly, the system goes to work for you!  It prints the card, addresses the envelope (so that it looks like it was written by hand), stamps the envelope (with a first class postage stamp) and mails the card.

And YOU look like a HERO for being SO THOUGHTFUL.

And because everything is computerized, the efficiency allows them to do it all for $1.65 including postage! You can’t even buy a crappy cheap-o card in a discount store for that.


This is the part that will bring you a flood of referral business. 

How to Use The System to Turn Your Contacts into a Powerful Word-of-Mouth Marketing Machine Referring Customers to You

Did you ever THINK about sending a card or note to someone and then became distracted and never got around to it? Or you wanted to regularly follow up with someone, but didn’t have a system to prompt you? The system makes sending a personalized greeting card (or regular series of cards) as easy as sending an email.

Here is how I have used this system to automate the process of generating consistent word-of-mouth referrals.  Are you ready for my secret?

When I meet someone at an event or when someone buys something from me I try to get the person’s name and address and sometimes even their birth date or anniversary date. I then put that information into my smart phone and when the date rolls around, the reminder tells me to send a personal card to them.

Next, I pick out an appropriate greeting card in the system (it has over 2,500 greeting cards), write a short note to the person, and then I click a button and it gets mailed.

branding-nate-scottAnother extremely powerful way I use the system to get referrals by sending my customers a 12-month follow up referral card program. I usually get an average of two referrals per customer using this system!

Here’s the way it works. I have custom designed a set of six very unique referral cards, and put them in the system. Then I set up a 12-step mailing campaign using a mix of referral cards, thank you cards, and holiday cards.

Now every time someone buys from me I enter their name into the system and attach my 12-step referral campaign to their name and push a button. That’s all I have to do.

At the beginning of each month, over the next 12 months, my customer gets a hand-written, personalized card from me. And the best part about it is that it costs me less than $20 to stay in touch with them for the next year, without lifting a finger.

Not Only Does this System Generate Referrals, But It Closes Sales!


imageStudies have shown that in most industries, sales are made after 5 – 8 contacts with your prospect.  Yet, the vast majority have NO system of follow-up.  It’s because following up has traditionally been a pain in the butt…until now.

If you can enter a name and address and push a button, you can launch an extensive follow-up relationship building program with your prospects.  Imagine how this system could set you apart from every one else vying for your prospect’s attention.

Recently, I was reading the results of an interesting poll on why people buy.  The number one reason why people buy, according to this poll, was because the buyers “liked and trusted their sales person.”  “Liking” is the single most powerful element in a sales and referral relationship.  What better way to establish a powerful relationship of appreciation and trust than with a sequence of sincere greeting cards!

Let Me Show You A Demonstration of How Easy It Is To Keep In Touch With This System!

big red green and blue 3d numbers 123 - 3d rendering/illustration

Sending a card using the system is very easy.  All you need to do is follow these three simple steps:

STEP 1 – Login into the system from your mobile app or computer and pick a card.

STEP 2 – Write a note to the person you’re sending the card to.

STEP 3 – Preview it and then hit the send button.

SAVE MONEY AND TIME!! No searching greeting card stores for an appropriate card.  No stuffing envelopes.  No licking stamps.  No taking the cards to the post office box.

You never have to get up off of your butt!


Click the video below to view an online presentation and demo to see how easy it is to send a card using the system.

Here’s the Most Amazing and Powerful Part of the System 

Imagine, with just the push of a button, being able to send a series of personally customized postcards or greeting cards to your prospects, customers or friends without ever touching a single card.  Sounds incredible doesn’t it.

You can send two cards, five cards, or 55 cards at any interval you specify.  They’re called “campaigns” and once you set it up, you can just forget it.  The cards will go out on time, in the right order, exactly as if you had sent them out yourself, much like an email auto-responder system.

multicolored numbersA campaign is very simple to set up.  Here’s all you need to do:

STEP 1 – Define a campaign.

STEP 2 – Select the cards for the campaign and fill them out.

STEP 3 – Tell the system at what interval you want them sent out.

This is what a campaign might look like.  The first card might be a “thank you” card while the follow on cards might be a mixture of “referral cards”, “holiday cards”, and “thinking about you” cards.


The system allows you to enter in all the text in the card and uses a “token” to grab the person’s name and personalizes the card for you.  Once you set up your automated custom referral card campaign, you simply enter the person’s address and attach it to a campaign and the system does the rest. 

Watch the Video Below to See How Easy It Is to Set Up Your Own Campaign

Setting up a powerful follow-up campaign is a snap, with the system.  And once you have the campaign set up, you never have to touch it again. 

If you’re a business owner and you’re not convinced of the power of this system after viewing this demo then you need to have your head examined! (sorry, but it’s true)  This system is a dream come true for independent professionals and small business owners who know that they need to follow up with their prospects and customers but never had an efficient and effective way of doing it.

If you’d like to learn more about how this system works, then schedule a zoom meeting with me by CLICKING HERE.

 You Will Have Over 2,500 Greeting Cards (and growing) to Choose from In the System

You’ll never have to step into another greeting card store ever again! has a team of graphic designers that create some of the most beautiful, witty, and attractive greeting cards on just about every subject you can imagine.

Having such a variety of greeting cards will allow you to mix, match and disperse your referral cards with other meaningful cards that will endear your prospects to you and your business.



7 Reasons Why You Should Sign Up for the Follow Up Marketing Referral System…    

This system is brain dead easy to use.
This system gets people to fall in love with you.
It can be put on 100% AUTOPILOT!  (I love this part)
And it’s extremely inexpensive.  (Try buying a quality card for $1.00)
It works for ANY business you can think of.
You can completely personalize and customize it.
You can make money by selling it to other people who want referrals.

  Here’s How You Can Start Using the System

SOCpkgs2016-v1r1You can open a retail account for FREE and Pay As You Go!  If you’ll be sending cards each month, I recommend the Preferred Monthly Package for $39 / month. This enables you to send 33 customized two-panel cards including stamps for about $1.65 / card.


The Custom Brand Manager Package, allows you to build and maintain relationships, make your mark in the industry, or to enhance your recognition of your friends, family, clients and customers. The Custom Brand Manager is easy to use and gives you maximum flexibility when designing your cards. The back of every card you send out, can carry a custom design to build your brand.

Here’s How You Can Start Using the System 




West Point Taught Me The Importance of the Handwritten Thank You Note

As a plebe (freshman) at the U.S. Military Academy in 1992, I had to write handwritten notes as a way to thank my sponsors for feeding me and giving me place to be human. Talk about the little pleasures of life. Just ask an Old Grad about their experience. Now it’s almost 25 years, and I can tell you that one discipline of sending handwritten notes has proved to be invaluable to me personally and professionally with some modifications due to entrepreneurs committed to make our lives better. I’ll give you more on that at the end, but for now lets just talk about the handwritten note idea.

A Personal and Thoughtful Gesture

When I get a handwritten letter, I’m excited to open it. The art of the postage stamp, the feel of the paper, the graphic quirks of a friend’s handwriting: There is simply nothing as personal as a handwritten note. In a stack of bills and flyers, it’s a treasure in a sealed packet, full of promise and potential. It is a visceral reminder of someone far away.

Good manners are about more than fulfilling bare-minimum social obligations. They are an opportunity for us to connect to the people in our lives in a meaningful way. In an increasingly informal digital world, continuing to pull out pen and paper is a way to distinguish yourself. The handwritten thank-you note speaks volumes simply as a medium and sends the message that you care enough to invest yourself personally in acknowledging another.

Would I ever send a digital thank-you for a gift I was given?

No way. It just isn’t enough—not personal enough, not weighty enough. You can’t hold digital thanks in your hands the way you can hold a note. When was the last time you printed out an e-card? Right. Email is read and deleted. A mailed note is seen again and again on a desk or counter. Would you rather your thanks be remembered or deleted?

There are two common reasons people don’t write thank-you notes.

The biggest excuse is not having the materials at hand. Note cards or stationary that reflect your personality, a roll of stamps, pens and an address book—one trip to the store and you’re all set.

The second excuse is not having time. A handwritten thanks is often as short as three sentences, just like an email. If you want to talk about your bike trip last summer, do it in a letter. The thank-you note is special; it’s to express your appreciation, so keep the focus there. Does it take longer to address and stamp an envelope than to click “Send”? Yes, but by about one minute—a minute well spent to say thanks well.

What if I told you that you could have it all?

Up until about 7 years ago, everything above was my truth. I was old school, but I found that I was starting to slack in the way I stayed connected. So I reached out to a company that I had known of for a few years and I asked them if they were able to convert my handwriting into a personal font. Next, I wanted to see if I could upload my signature into the card. Lastly, I wanted to be able to customize the cards to compliment not only my personal brand, but also the person I was sending the card to. To my surprise, they were able to do every thing for less money and less time than I was already spending. I am able to use and share my free mobile app  and I can make personalized greeting cards on the go. I love it!

Being part of a society means knowing how to be appropriate to a situation. Handwritten notes still have a personality, warmth and, when needed, gravitas that computer screens don’t. And questions of appropriateness aside, people still enjoy opening them. More than anything, that tells me they have lasting value. Fortunately, I have been using an incredible CRM system that allows me to create an amazing personalized greeting card and then have them print, stuff, seal, and mail the card for about $1.67 / card.

Learn more about the CRM system at  and Download the FREE Mobile App Now.

So, however you choose to do it, please send a little joy someone’s way!

Live Blessed & Rich,

Nate Scott


There’s No Better Day To Begin Your Job Search Than Monday

The data shows you’ve got great odds at the start of the work week. TGIM!  You know it’s time. The job you’ve been in the last few years has lost its luster and you’re looking for a new challenge.

So let the new job search begin! Which day will give you best chance at finding that new gig?

According to Monster data, the majority of new jobs posted during the week is on Monday (22%).

“It’s a great time to look for a new job,” says Deanna Hampton, a principal market research analyst at Monster. “While we see most job search activity after the New Year, great times to look for a new job are also in September and October before the holiday rush. Employers are poised and ready to hire after typical slow hiring months in the summer season and after summer interns head back for the fall semester.”

Something also to consider … job seekers conduct their searches on Mondays (18% of all monthly job seekers). The Monster data also shows the majority of job views happens on Monday (17%).

The peak time of this activity happens between 9 a.m. and 1 p.m.


Have you ever considered starting a home-based business? Home-based businesses are quickly becoming the fastest growing form of business-start ups. Growing your company out of your home allows for flexibility that is difficult when renting or buying office and warehouse space. Although working at home requires self-discipline, the benefits can be substantial – especially in the start-up years.  If you would like to discuss some possible options, then please contact me at 904.838.2623 and order “Life Is Rich: How To Create Lasting Wealth“.

Five reasons people still send “REAL” greeting cards

It may seem amazing that in this day and age of the Internet, people still send greeting cards. More than 2 billion Christmas cards in the U.S. alone, billions of more New Year cards, Easter cards, Valentine Day cards and so on. Studies like this one show that up to 90% of people still prefer to get an old fashion greeting card vs an email card. Still, you may wonder why. After all, an email card is still a “card,” just delivered electronically instead of snail mail. Below are five reasons I’ve come across while doing the research..

1) It’s more personal. Getting a personal letter always feels more personal than something you receive over the Internet. Part of this is psychological, part may be kinesthetic–you get to feel the card. I compare this to reading a real book vs reading something online. I don’t mind getting my news and daily information online (I read 30 to 40 news feeds a day) but if I want to read something deeper, something that takes time and thought, I’ll read a real book. There’s something gratifying about opening a letter and sitting down and reading it away from the office, computer and your work life.

2) It’s more emotional: I still have boxes of cards and letters my dad sent to his mom, brothers, and my mother from the 1950s and early 60s. He’s long gone but the cards and letters remain. I enjoy seeing how he expressed himself, and his style of writing. He wasn’t a Hemingway–not even college educated–but he got his point across in his own way, and often emotionally. When he was traveling the world on oil tankers, he’d write back about how he “missed home.”

3) It has more impact: This is particularly true with personal photo cards where you can post your family, friends or even dog’s picture. Part of the problem with e-cards is that on one level, they just represent another email in the (overloaded) email box. Easy to scan, efficient, yes. But also easy to gloss over or delete. A real card  can stay up on the fireplace mantle or bedroom dressers for days or weeks.

4) It’s more authentic: People pick cards that reflect their personality, taste and values. You can do this with e-cards, of course, but somehow it just doesn’t come across as authentically. Just going to the trouble of picking out a card and writing a few lines says the sender cares. This is even more true of people who go to the trouble of writing a longer letter or a sort of family newsletter, outlining family highlights of the year in the case of New Year cards.

5) It’s NOT about the Internet or computers. I’ve been watching and been involved in the growth of computers and the Internet since the 1980s. It’s a phenomenal development that has changed the way we work, live and play. Yet today we may be seeing some of a backlash, as people seek out more real experiences. Virtual worlds, social media sites, blogs and websites can’t replace real human connections and relationships. The greeting card  represents a real connection between people that transcends the digital world.

One more related note: I do believe the need for human connection is fueling the social media movement, and explosive growth of sites like Facebook and MySpace. It’s the same sort of drive that keeps people sending greeting cards, and I’m confident that these two worlds and forms of communications will co-exist for many years.

While searching around, I came across this interesting response on a Yahoo Answers site. The question was, “Do you still write greeting cards and send them through snail mail.”

“Until recently, I was not very sentimental. Now that my dad is ill, I’ve realized the importance of the little things like giving and recieving cards. E-greetings are cute and convenient, but it’s nice to have cards come through the mail with someone’s signature on it saying that they love you. It gives me a nice warm fuzzy feeling and who doesn’t like to place cards around their home during the holiday? Greeting cards  make some of the best decorations! When I got a greeting card from my mom this week, it put a smile on my face. I’m going to send some myself.”
Let me know if you have any other reasons, as to why you still send greeting cards. Download the free mobile app by clicking the link. Send cards and gifts on the go!

Nate Scott | SOC ID#136081 | | 904.838.2623