“Create a FLOOD of new business from referred clients by automatically getting your past customers, your acquaintances and EVEN YOUR COMPETITORS to bend over backwards to send the best prospects to you.”
Sounds impossible, doesn’t it? Read on . . .
Ask any business owner where they get the most customers, and they’ll tell you that word-of-mouth advertising is the very best source for new business. Referred customers don’t have to be sold, because they come in “ready to buy.”
It works for you, too.
When someone refers you to their friends or acquaintances, you bask in the glow of the referrer’s good reputation. You begin the new relationship based on trust.
According to the highly respected consulting firm McKinsey & Co., word of mouth marketing (shared opinions about a product, brand or service) generates 2 times more sales than paid advertising and leads to 37% higher retention rate.
Ah, but there’s the bad news . . .
Word of mouth marketing can be maddening.
The problem is that word of mouth advertising is impossible to control.
Or is it?
Extensive research in the Yellow Pages industry that was intended to prove the value of directory advertising accidentally uncovered the secret to generating huge amounts of referral business.
The research proved that the companies that get the most referred customers regularly make a “personal connection” after the initial contact.
Pay attention, this is so important that I’m going to repeat it.
It’s not the companies that do the best work, have the lowest prices or even (gasp) the companies that advertise the most.
To get referral business, you have to establish a regular “personal connection” after the initial contact.
Most industries know that the typical sale only occurs after 5, 8 or 10 contacts before a prospect becomes a customer.
But who has time, energy or money enough to contact so many people repeatedly every month?
I’m about to make your day, because this new system makes it easier than you think.
The amazing marketing machine created by a high school dropout.
The amazing marketing machine created by a high school dropout.
Meet Joe Girard
As a child, Joe was physically and emotionally abused by his Sicilian father who regularly beat him and threw him out of the house. To earn money for food and shelter, Joe shined shoes in the dingy bars and seedy lounges of Detroit’s toughest neighborhoods. He regularly slept in boxcars and skid row flophouses costing 25 cents per night.
As a young adult, Joe failed at everything he tried. He went bankrupt in construction, lost job after job and was discharged from the army after only a few months with a painful back injury.
Desperate to feed his starving family, Joe begged the sales manager of a Chevrolet dealership to hire him as a salesman. Reluctantly, the sales manager hired Joe with the condition that he had to generate his own leads.
With nowhere to go but up, Joe sold a car on his first day and went on to sell 18 cars in his second month.
Then, the impossible occurred.
The sales manager then FIRED Joe for being too aggressive and upsetting the other (average) salespeople. (This must go down as one of the worst management blunders of all time!)
Still broke but brimming with confidence, Joe took his selling skills to Merollis Chevrolet in Eastpointe, Michigan, where he PERSONALLY SOLD MORE CARS THAN MOST ENTIRE DEALERSHIPS because he developed an automatic system for generating a huge referral business.
Joe sold more cars to individual buyers than anyone in the history of automobile sales. The Guinness Book of World Records listed Joe Girard as the undisputed “World’s Greatest Retail Salesman” for 12 consecutive years.
People actually used to wait in line so that Joe could sell them cars. There would always be a queue for Joe in front of the dealership on every Saturday morning.
Honestly, can you imagine waiting in line for a car salesman? Thousands of buyers did exactly that.
Joe Girard didn’t even discount the price. He actually netted MORE PROFIT per car than any other salesman in the dealership.
Joe Girard sold an average of 6 cars EVERY SINGLE DAY for 15 years!
What was his secret?
Joe built and maintained relationships using personalized greeting cards.
He sent 13 cards to all his prospects and clients every year. He sent one card every month and one for Christmas.
In these cards, he wasn’t pressuring them to buy cars. He was sending a friendly reminder to let people know that he was thinking about them.
Each card planted the seeds for several future sales and referrals.
“It was a HUGE amount of work.”
Joe needed two full-time secretaries to select, address, write personal notes, stamp and mail the cards.
Assuming that each secretary would cost you at least $25,000 plus benefits, doing today what Joe did would take an annual commitment of $50,000 PLUS the costs of cards and postage!
Personally, I’ve never met any sales person who would make that kind of commitment to building a referral business. And I’m embarrassed to say that I never made that commitment myself. I tried to send cards in my “free time” and you can pretty much guess how long I stuck with it.
And that’s why most companies and most individuals fail to generate big time word of mouth marketing. They don’t have an easy-to-use system to automate the process.
What I’m about to show you can spell the difference between you being average, and you being a world champion. But only if you take action.
The Remarkable New Service That Makes Sending Beautiful Personalized Greeting Cards and Gifts As Easy as Sending an Email!
What if there was a company changing the entire greeting card industry and providing a way to save money and time sending cards, would you want to know about it? Using state-of-the-art digital printing technology, they produce and mail beautiful, personalized greeting cards in the time it takes you to jot an email.
These high gloss, brilliantly colored cards are comparable to cards you would expect to find in a Hallmark or American Greetings card store.
This system is so remarkable, that it can even turn your typed message into a personal note in your own handwriting!
I’m serious. You type the message you want in the card the same way you type an email.
This relationship marketing system allows you to select from an assortment of fonts including your own handwriting. (Note: you set up your handwriting font and signatures by filling out a simple form.)
You preview how your card will look to the recipient, and press “send.”
Instantly, the system goes to work for you! It prints the card, addresses the envelope (so that it looks like it was written by hand), stamps the envelope (with a first class postage stamp) and mails the card.
And YOU look like a HERO for being SO THOUGHTFUL.
And because everything is computerized, the efficiency allows them to do it all for $1.65 including postage! You can’t even buy a crappy cheap-o card in a discount store for that.
This is the part that will bring you a flood of referral business.
Did you ever THINK about sending a card or note to someone and then became distracted and never got around to it? Or you wanted to regularly follow up with someone, but didn’t have a system to prompt you? The system makes sending a personalized greeting card (or regular series of cards) as easy as sending an email.
Here is how I have used this system to automate the process of generating consistent word-of-mouth referrals. Are you ready for my secret?
When I meet someone at an event or when someone buys something from me I try to get the person’s name and address and sometimes even their birth date or anniversary date. I then put that information into my smart phone and when the date rolls around, the reminder tells me to send a personal card to them.
Next, I pick out an appropriate greeting card in the system (it has over 2,500 greeting cards), write a short note to the person, and then I click a button and it gets mailed.
Another extremely powerful way I use the system to get referrals by sending my customers a 12-month follow up referral card program. I usually get an average of two referrals per customer using this system!
Here’s the way it works. I have custom designed a set of six very unique referral cards, and put them in the system. Then I set up a 12-step mailing campaign using a mix of referral cards, thank you cards, and holiday cards.
Now every time someone buys from me I enter their name into the system and attach my 12-step referral campaign to their name and push a button. That’s all I have to do.
At the beginning of each month, over the next 12 months, my customer gets a hand-written, personalized card from me. And the best part about it is that it costs me less than $20 to stay in touch with them for the next year, without lifting a finger.
Not Only Does this System Generate Referrals, But It Closes Sales!
Studies have shown that in most industries, sales are made after 5 – 8 contacts with your prospect. Yet, the vast majority have NO system of follow-up. It’s because following up has traditionally been a pain in the butt…until now.
If you can enter a name and address and push a button, you can launch an extensive follow-up relationship building program with your prospects. Imagine how this system could set you apart from every one else vying for your prospect’s attention.
Recently, I was reading the results of an interesting poll on why people buy. The number one reason why people buy, according to this poll, was because the buyers “liked and trusted their sales person.” “Liking” is the single most powerful element in a sales and referral relationship. What better way to establish a powerful relationship of appreciation and trust than with a sequence of sincere greeting cards!
Let Me Show You A Demonstration of How Easy It Is To Keep In Touch With This System!
Sending a card using the system is very easy. All you need to do is follow these three simple steps:
STEP 1 – Login into the system from your mobile app or computer and pick a card.
STEP 2 – Write a note to the person you’re sending the card to.
STEP 3 – Preview it and then hit the send button.
SAVE MONEY AND TIME!! No searching greeting card stores for an appropriate card. No stuffing envelopes. No licking stamps. No taking the cards to the post office box.
You never have to get up off of your butt!
Click the video below to view an online presentation and demo to see how easy it is to send a card using the system.
Here’s the Most Amazing and Powerful Part of the System…
Imagine, with just the push of a button, being able to send a series of personally customized postcards or greeting cards to your prospects, customers or friends without ever touching a single card. Sounds incredible doesn’t it.
You can send two cards, five cards, or 55 cards at any interval you specify. They’re called “campaigns” and once you set it up, you can just forget it. The cards will go out on time, in the right order, exactly as if you had sent them out yourself, much like an email auto-responder system.
STEP 1 – Define a campaign.
STEP 2 – Select the cards for the campaign and fill them out.
STEP 3 – Tell the system at what interval you want them sent out.
This is what a campaign might look like. The first card might be a “thank you” card while the follow on cards might be a mixture of “referral cards”, “holiday cards”, and “thinking about you” cards.
The system allows you to enter in all the text in the card and uses a “token” to grab the person’s name and personalizes the card for you. Once you set up your automated custom referral card campaign, you simply enter the person’s address and attach it to a campaign and the system does the rest.
Watch the Video Below to See How Easy It Is to Set Up Your Own Campaign
Setting up a powerful follow-up campaign is a snap, with the system. And once you have the campaign set up, you never have to touch it again.
If you’re a business owner and you’re not convinced of the power of this system after viewing this demo then you need to have your head examined! (sorry, but it’s true) This system is a dream come true for independent professionals and small business owners who know that they need to follow up with their prospects and customers but never had an efficient and effective way of doing it.
If you’d like to learn more about how this system works, then schedule a zoom meeting with me by CLICKING HERE.
You Will Have Over 2,500 Greeting Cards (and growing) to Choose from In the System
You’ll never have to step into another greeting card store ever again! SendOutCards.com has a team of graphic designers that create some of the most beautiful, witty, and attractive greeting cards on just about every subject you can imagine.
Having such a variety of greeting cards will allow you to mix, match and disperse your referral cards with other meaningful cards that will endear your prospects to you and your business.
7 Reasons Why You Should Sign Up for the Follow Up Marketing Referral System…
|This system is brain dead easy to use.|
|This system gets people to fall in love with you.|
|It can be put on 100% AUTOPILOT! (I love this part)|
|And it’s extremely inexpensive. (Try buying a quality card for $1.00)|
|It works for ANY business you can think of.|
|You can completely personalize and customize it.|
|You can make money by selling it to other people who want referrals.|
Here’s How You Can Start Using the System
You can open a retail account for FREE and Pay As You Go! If you’ll be sending cards each month, I recommend the Preferred Monthly Package for $39 / month. This enables you to send 33 customized two-panel cards including stamps for about $1.65 / card.
The Custom Brand Manager Package, allows you to build and maintain relationships, make your mark in the industry, or to enhance your recognition of your friends, family, clients and customers. The Custom Brand Manager is easy to use and gives you maximum flexibility when designing your cards. The back of every card you send out, can carry a custom design to build your brand.
Here’s How You Can Start Using the System