You know they’re out there . . . and you know they need you. You’ve mailed coupons, printed t-shirts, placed ads . . . and all you’ve gained are bills and more frustration. This stuff might work for someone else, but it just didn’t work for you. So where are they hiding? And how do you reach them?

You wouldn’t invest in a new piece of equipment without understanding how it works—and more importantly, how it helps your business. Advertising and marketing are just as essential to your business health as a computer, equipment, sign or continuing education; they are investments—not expenses.

brain_222-300x200TOMA – Making connections with social media and direct mail

Does managing your social media accounts and direct mail campaigns seem like too much of a hassle? Could you use more TOMA (“Top Of Mind Awareness”) from your customer base? One of the most important concepts in advertising is top-of-mind awareness. A  main goal in advertising is to make the customer think of you first when they need the product or service that you sell.  When your company comes to mind first, you have accomplished what is known as top-of-mind awareness. You can attempt to build this type of brand awareness with internet, radio, television or newspaper advertising. But this can be very expensive for a small business. So, what can you do to make your business more well-known without breaking the bank?

One of the best low cost ways for small retail businesses to achieve this is with an online system for maintaining personal connections with clients and connections via cards and gifts.

How can we increase your ROI?

Top-of-mind awareness should always be a top goal when planning you advertising strategies.  Being the business that successfully achieves top of mind awareness in the potential customers has a great advantage over their competitors.  Our team of experts knows how the science of marketing works with the creativity of advertising to achieve optimum ROI. We’re ready to help you:

  • Review your existing customer base through a marketing lens
  • Identify and analyze your target market demographics
  • Learn how they think, act, and react
  • Develop a plan that accommodates existing customers and reaches prospective customers
  • Invest in appropriate, cost-effective advertising strategies and channels
  • Test your market with minimal risk
  • Review results and streamline your process

With a few key strategies, anyone can hit their marketing bull’s eye and maximize their advertising dollars. Do you know where your customers are? Complete Advertising Marketing Business Performance Survey and someone from our team will schedule a time to speak.